If your titles aren’t getting clicks, your video is dead before it starts.
Creators obsess over gear, editing, and scripts… then slap on a title like “Day in My Life” or “Vlog #27.” That’s not a title — that’s a tombstone.
Your title is the first promise to the viewer. And if the promise isn’t clear, exciting, or different — it’s ignored.
✅ 1.
A Good Title Creates Curiosity, Not Confusion
You don’t need clickbait. You need click-interest. There’s a difference.
MrBeast says the key to a great title is creating an open loop. You’re giving them a question they can only answer by watching.
❌ Bad:
“My Morning Routine at 5AM”
(no mystery, no reason to click)
✅ Better:
“I Tried Waking Up at 5AM for 30 Days — Here’s What Happened”
(curiosity, stakes, payoff)
✅ 2.
You’re Not Writing a Title — You’re Writing a Headline
Hormozi says: “You’re not competing with other YouTubers — you’re competing with everything else on their phone.” Your title has to interrupt.
Example:
Compare these:
- “How to Grow on YouTube” ← generic, low stakes
- “Why You’re Still Stuck at 100 Subs (Do This Instead)” ← specific, confrontational, interesting
The best headlines call out a problem, promise a result, or challenge the viewer’s beliefs.
✅ 3.
Make One Promise. No More. No Less.
A mistake beginners make is cramming too much into the title.
MrBeast titles are short and punchy:
- “I Gave $1,000,000 To Random People”
- “I Survived 50 Hours in a Prison”Each makes one clear promise.
❌ Don’t do this:
“How to Grow Fast on YouTube With Titles, Thumbnails, Shorts, and SEO”
✅ Do this:
“How I Got 1,000 Subs From One Video Title”
✅ 4.
Your Title Is a Setup — The Video Must Be the Punchline
Nothing destroys trust faster than a title that over-promises and under-delivers.
MrBeast says the title and thumbnail should be a mini version of the video. If you title it “I Spent 24 Hours in a Haunted House,” and then it’s mostly you eating snacks and talking to the camera — you’re finished.
The best content fulfills the promise of the title. Over-delivers, even.
✅ 5.
If You Wouldn’t Click It, No One Else Will
You’re not the exception. You’re the rule. Look at your last video title and be brutally honest:
Would you click that if it came from someone with 100 subs?
If not, it’s not a title problem — it’s a self-awareness problem.
Application:
Study viral titles in your niche. Copy the format, not the words.
Use tools like TubeBuddy or vidIQ to see top-performing titles.
And when in doubt — test, test, test.
🚀 Final Word:
A great title is not clever. It’s not poetic.
It’s clear, specific, and curiosity-driven.
If your title doesn’t sell the click, your content doesn’t matter.