Everyone talks about thumbnails, titles, editing…
But the biggest growth lever that most creators completely ignore?
Community.
If you’re not building relationships with your viewers, you’re building a revolving door. They watch. They leave. They forget.
The algorithm might get them in the door — but community is what keeps them in the house.
✅ 1.
Replies > Views
A comment is more valuable than a view.
Why? Because views are passive. Comments are engagement. And engagement feeds the algorithm.
MrBeast doesn’t just reply to comments — he scans them to improve his content. Hormozi reads DMs and comments like a focus group. Every single reply is free research and a micro-relationship.
📌 Example:
You reply to a viewer’s comment. They remember it.
Next video? They like. Comment again. Maybe share.
You’ve just turned a viewer into a fan.
✅ 2.
The Community Tab Is a Growth Weapon
Think of your Community tab like a second channel.
You can post:
- Polls (great for engagement + feedback)
- Behind-the-scenes updates
- Quick value or memes related to your niche
- Previews of upcoming videos
And the best part?
YouTube pushes Community posts into subscriber feeds like notifications.
📌 Example:
MrBeast uses polls to tease video ideas. If it gets traction, he knows it’s a green light.
You can use it to test thumbnails, get title feedback, or ask your audience what they want next.
✅ 3.
Fewer Viewers. Deeper Relationships.
You don’t need a million subs. You need 1,000 true fans.
If you have 500 subscribers and respond to every comment, you’re doing something 99% of big creators can’t scale — personal connection. That’s leverage.
Alex Hormozi says: “In the beginning, do things that don’t scale.”
This is one of them.
✅ 4.
Your Audience Tells You What They Want — If You Listen
You don’t need to guess your next video topic.
Your community is literally telling you. In the comments. On your polls. In your DMs.
MrBeast adapts his content based on viewer response — not what he thinks is cool. He lets the audience vote with attention.
Application:
Start a spreadsheet. Track common comments and questions.
Build your next 10 videos from that list.
They’ll feel heard. You’ll get more clicks. Everybody wins.
✅ 5.
Creators Who Build Community Win Long-Term
Views are short-term. Community is forever.
And YouTube is finally rewarding this.
- Channels with high comment and like ratios are being pushed harder.
- Viewers are more likely to return to channels that feel human.
- You build trust. And trust is monetizable — through merch, memberships, or brand deals.
Think about this:
Would you rather have 100,000 passive subscribers?
Or 10,000 who comment, buy, share, and stick around for years?
The second group pays the bills. The first doesn’t even notice when you stop uploading.
🧠 Final Word:
If you’re not replying, posting, or engaging — you’re invisible.
The creators who win aren’t just smart… they’re available.
Start building relationships, not just content.